Case Study

Sky Italia

Sky Italia

Pages 4 Pages

Who is Sky Italia? Launched in 2003, Sky Italia provides inter- net, terrestrial and satellite pay TV services, with original television programming, together with ultra-fast broadband home connection. It is part of Sky Group, Europe’s leading media and entertainment company with more than 23 million customers across 6 countries, and it is owned by Comcast. Ensuring Quality by Unifying Development T eams and T ools The global media industry continues to change rapidly as new technologies and new operat- ing models emerge. Competition from other national broadband providers and from global streaming media services means that Sky Italia must constantly evolve and improve its offerings in order to retain existing customers and attract new ones. In line with other lead- ing bundle

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