Carlsberg Italia implemented Vistex Solutions for SAP to optimize their trade promotion management, achieving a balance between governance and flexibility. The solution reduced manpower costs, improved forecast accuracy, and eliminated 90% of incorrect client claims due to pricing errors. The implementation streamlined promotion processes, enhanced communication across departments, and integrated promotional discounts directly into SAP's pricing structure. Overall, Carlsberg Italia benefited from increased efficiency, improved promotional management, and better alignment with commercial policies, resulting in a more effective and automated workflow.

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