Case Study

Skis.com’s 2013 goal was to switch their marketing strategy to an automated, profit-focused program and away from their traditional “batch and blast”

Skis.com’s 2013 goal was to switch their marketing strategy to an automated, profit-focused program and away from their traditional “batch and blast”

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877.362.4556 | www.listrak.com 8.4% gross sales grew 8.38% year-over-year 53.6% gross pro?t grew 53.61% year-over-year 22% automated email campaigns now supply 22% of total revenue (up from 7%, and that number continues to grow) THE RESULTS Skis.com’s 2013 goal was to switch their marketing strategy to an automated, profit-focused program and away from their traditional “batch and blast” campaigns that relied on deep discounting. After c

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