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Sizmek Verification Suite saves CPG giant $2.2 million in wasted impressions

Sizmek Verification Suite saves CPG giant $2.2 million in wasted impressions

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Case study Sizmek Verification Suite saves CPG giant $2.2 million in wasted impressions. The industry estimates that about 20-40% of web traffic has the potential to be fraudulent. Verification services ensure that digital placements conform to planned and requested criteria to ensure first, that the ad is seen, and second, that it is seen in the right geography, on an appropriate site adjacent to brand-safe content. For a large

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