OBJECTIVE HOW CASE STUDY SITUATIONAL MARKETING FOR DELIVERY CLUB Every year on 3 rd of September social media users get engaged in traditional discussion with the song by Mikhail Zakharovich Shufutinsky, “The 3 rd of September” which was a popular song some time ago. Russia's leading mobile and desktop food delivery platform “Delivery Club”, wanted to tap into this opportunity and engage users during the 3 rd of September. Their main objective was to get the largest reach of the audience on Twitter, and convert a large number of orders using promo code RYABINA. By combining situational marketing and the right audience, the brand got a wide coverage on Twitter. Delivery Club uses First View + Promoted Trend ad formats to reach all Twitter users in one day. Using the best Twitt

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