OBJECTIVE HOW CASE STUDY: MCD BURGER ELECTION World’s famous fast-food chain McDonald’s wanted to find out Malaysian audience’s favorite product and share their thoughts. To add an extra excitement @McDMalaysia introduced MCD Burger Election Campaign. The Campaign was executed in a very unique way, The Campaign was executed in a very unique way. The first time ever conversational card format was applied as “Twitter First View” ads. It was also the first time for a brand to run First view ad format in combination with promoted trends. PLATFORM: Twitter MARKETS TARGET 471,568 8.81% Tweet Engagement Engagement Rate 2,087,892 42,58% Video View Video view rate 50% 4X Lower* Cost per view less Cost per view “THE ENGAGEMENT RATES WERE RECORD-BREAKING IN COMPARISON WITH BOTH INDUST

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