REQUIREMENT As part of the “Österreichische Marketing Forum Linz 2011”, a perception experiment was to be used to give the almost 400 participants a live demonstration of how subliminal information finds its way into the human brain. atmsSOLUTION The experiment involved showing the conference participants a variety of adverts for three seconds at a time. The audi - ence’s task consisted in counting the dots placed on the adverts. But this was j

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