Case Study
SITO Mobile & State Lottery Win Big with Deal ID from Millennial Media
“This client has repeatedly renewed with us, so it was very important for us to not only deliver in full, but show great performance. With the help of Millennial Media, and through the use of Deal ID, we were not only able to deliver this campaign in full, but drive some of the highest CTRs we’ve seen for this advertiser.” – Jon Lowen, Executive Vice President, Operations & Product Development SITO Mobile & State Lottery Win Big with Deal I