Since integrating with Plaid, SoLo’s conversion rate has nearly doubled, to 77%.
Since integrating with Plaid, SoLo’s conversion rate has nearly doubled, to 77%.
2 PagesSoLo Funds is a peer-to-peer lending platform that helps people solve short- term cash flow challenges without having to resort to predatory financing options like payday loans. SoLo needed a way for users to quickly and efficiently connect their bank accounts, but the first vendor they tried wasn’t up to the task. Then they switched to Plaid. The result is a superior conversion rate (77%) that has helped SoLo process more than $2 million in loans—and counting. Pay it forward SoLo launched in 2018 with a clear mission: make life easier for the millions of Americans who lack financial health. That includes the 78% of us who live paycheck-to-paycheck and the 47% without $400 to cover an emergency. When these people need short-term, small- dollar loans—for instance, to pay for utili
