Case Study

When payers choose a Plaid-powered account authentication experience, Wave has 60% less confirmed fraud.

When payers choose a Plaid-powered account authentication experience, Wave has 60% less confirmed fraud.

Pages 3 Pages

Wave believes that no small business should fail because they don’t understand their finances. It’s a pressing need. All told, there are 31 million small businesses in North America; collectively, they employ more than 65 million people. But more than 50% of those companies will fail in their first five years—often because they don’t know how to manage their money. To help them succeed, Wave provides accounting, invoicing, payments, and payroll software on a comprehensive platform built specifically for small businesses. The Toronto-based company believes that cost shouldn’t be an issue, so they provide many of their products for free. “We support entrepreneurs by making it simple for small business owners to understand their finances and manage cash flow. That requires aggregatin

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