SIMPLIFYING A COMPLEX CONCEPT BIOEN-NW PYROFAB DEMOSTRA TORContext: The European Bioenergy Research Institute (EBRI) at Aston University approached Glued to develop a way of branding a transportable lab that would be traveling around North-West Europe, evaluating sustainable sources of bioenergy. The requirement: The two Pyrofab labs were specially built inside two transporter containers and would be loaded onto lorries while traveling around Europe. The labs needed to provide visitors with information that explained the complex technology in a non-technical way. The output: Glued developed information graphics that were transferred directly onto the sides of the labs. They were kept simple in order to communicates key information, with icons to represent more complex

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