Sills & Betteridge LLP is a law firm operating across the East Midlands from offices in Lincoln, Boston, Spilsby, Sleaford, Gainsborough and Coningsby. It provides a range of legal services from accident & injury to commercial & corporate. The company was formed in 1976. It currently employs 130 staff and is owned by 14 owner/manager partners, all of whom are members of the firm. Business Evolution was invited to work with the equity partners to help clarify their vision for the firm after a series of acquisitions across the East Midlands, to identify how the firm will meet that vision in terms of capacity and capability, and to develop a new approach to marketing, sales and business development. Among the areas addressed, one key project focused on market intelligence to identi

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