Asiana is a family-run business specialising in Oriental food importation and distribution. The firm imports foodstuffs from the Far East and distributes nationally to Oriental restaurants, takeaways and supermarkets. In spite of the difficult economic climate Asiana has continued to enjoy double-digit growth in turnover year on year. The company has its head office in Nottingham and other branches in Nottingham, Leicester and Peterborough. It was named Ethnic Business of the New Year in 2005 and won the UKTI International Business Communication Award for 2008-2009. High Growth Asiana joined emda’s High Growth Programme in 2006 and by 2009 needed a business consultant who could help take the company to the next level. Sarah Coleman, Director of the Business Evolution, was invited

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