Case Study: Sign Company Shows the Value of a Portfolio - Marketing 360® This Marketing 360® sign company client shows how important it is to have a well- designed portfolio with clear navigation. A website and a business sign have many things in common. Both are visual. They make an immediate first impression for the business. They communicate branding and create an emotional impact on visitors. A bad website, like a bad business sign, can have disastrous consequences. It fails to communicate value or give the impression that the business is professional and legitimate. A local sign company that did a great deal of vehicle wrap work and business signage had a website that weighed down their marketing. Their cluttered, outdated website did a poor job of presenting their gallery of work

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