Case Study / Siam Cement Group www.scg.com avaya.com Siam Cement Group Improves Customer Engagement, Sees Big Gains in Sales and Customer Satisfaction Siam Cement Group (SCG), a leading business conglomerate in the ASEAN region, has committed itself to conducting business in line with good corporate governance and sustainable development principles throughout 100 years. The Group’s longstanding tradition of learning, adjustment and development in all areas has enabled SCG to survive the wave of crises and challenges and earn widespread recognition as a role model for other businesses, both locally and internationally. SCG aims to become a customer centric organization by implementing the multi-channel contact center strategy which consolidates customer feedbacks including v

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