Intentional Direct Mail | Case Study Shreveport Bossier Family Dental Care Shreveport, Louisiana Shreveport Bossier Family Dental Care Intentional Direct Mail Experience: As of August 2018, Shreveport Bossier Family Dental Care has experienced an 8:1 return on their advertising spend. “What’s a good response rate percentage for Intentional Direct Mail campaigns?” It’s not any certain percentage of response that should be sought, but rather that a campaign brings in significantly more revenue than it costs. For every $1 spent on Intentional Direct Mail, Shreveport Bossier Family Dental Care has earned $8.

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