Intentional Direct Mail | Case Study Blind & Sons • Barberton, OH Blind & Sons Intentional Direct Mail Experience: Blind & Sons has experienced a return of 11:1 on their advertising spend with Intentional Direct Mail. “What’s a good response rate percentage for Intentional Direct Mail campaigns?” It’s not any certain percentage of response that should be sought, but rather that a campaign brings in significantly more revenue than it costs. For every $1 spent on Intentional Direct Mail, Blind & Sons has earned $11.

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