About Thales Avionics How can a salesperson show the full capability of a product that is best appreciated in a boat, an airplane, or in a rugged terrain like a desert or mountain range? That was the question French multinational company Thales asked when first considering a sales enablement tool to sell on-board navigation and communication terminals to the land, aviation, and maritime markets. The company had the advantage of working from scratch — It is a relatively new business unit under Thales, which operates the world’s farthest- reaching satellite telecommunications network, providing voice and data services on a global scale. This business unit needed to be truly global, but until the company signed with Showpad, all of its salespeople only had email to communicate with

Join for free to read