Case Study
For Cox Automotive, Upselling Becomes Possible Thanks to Showpad
About Cox Automotive When Cox Automotive says it offers “a comprehensive set of solutions” for the automotive industry, it means it. The global company’s UK headquarters are in Leeds and operates a range of leading automotive brands across Europe including Manheim, an auction service for selling vehicles online and on site, Movex, software dedicated to vehicle delivery, and NextGear Capital, an inventory finance company offering flexible lines of credit to automotive dealers. Its wide reach means Cox Automotive sells to almost every player in the industry — 30 global manufacturers and 16,500 global dealerships, including large dealer groups and independents. It also means Cox Automotive’s sales team needs to have the right marketing content to address a multitude of customer chal