CASE STUDY Showcasing Toyota Yaris Through an iPad App Customer Profile Business Needs The Solution Established in 1979, Ignition is a leading provider of innovative learning solutions specialising in eLearning, training, high- impact launch programs and intelligent communications. With its highly focused, multi-lingual team, the company delivers a powerful mix of practical and effective learning experiences across a range of distribution channels be it online, face-to-face or print. For one of its automotive clients, Toyota, Ignition decided to adopt an innovative approach in launching Toyota's new car. Ignition wanted to develop an iPad app showcasing Toyota Yaris - Toyota's newly launched car. The idea was to distribute iPads, with the Toyota Yaris app installed, amongst attendees a

Join for free to read