Goal Looking to expand their audience, Shipt decided to build a partner marketing program from the ground up. As a subscription-based company, they were particularly interested in tapping into new audiences and acquiring new customers, and they wanted a platform that would let them track and manage the strategic partnerships created by their Business Development team without the hassle of doing it all manually. Outcome Despite being new to partner marketing, Shipt wasted little time ramping up and quickly began using Radius to track their partnerships with other brands, like meal planning services, healthcare companies, and corporate benefits providers. By tracking the subscriptions generated by those partnerships, they were able to continually monitor the value of each partnership.

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