Goal Ivory Ella approached their agency, BVAccel, with the task of launching and growing a brand new partner marketing program. They were excited about partner marketing’s ability to reach untapped markets, and were encouraged by the low entry barriers to starting a program. Their program goals were to tap into new audiences, leverage their existing social influencers more efficiently, and create relationships with other strong partners in time for Q4. Outcome BVAccel immediately set Ivory Ella up on Partnership Cloud, bringing their existing micro-influencers onto the program and joining the Marketplace to find new partners. Using Partnership Cloud’s robust promo code tracking, they were able to scale rapidly, easily tracking and attributing sales to each partner, even when they we

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