SUCCESS STORY: SHIMMER Shimmer identifying web behavior shortens buying cycles for tech firm Wearable technology firm Shimmer deployed predictive communications software to pinpoint web visitor trends, reduce purchase times and improve the customer experience Shimmer, founded in 2008, is a leading provider of wearable wireless sensor products and solutions. As an industry pioneer, Shimmer is committed to pushing the boundaries and driving the future development of wearable wireless sensing through their personnel and world-class engineering team. Shimmer sells a sophisticated product in a relatively new industry. They offer a high-end wearable technology product, which often requires more research and has a longer buying journey. So, they needed clear insights into visitor

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