How Plaid is helping one company reframe a milestone buying/selling experience When it comes to car ownership, Shift is rethinking the status quo. Since its launch in 2014, the company has prided itself on bringing trust and simplicity to the peer-to-peer used car market, in effect turning what can be a stressful life event (i.e., buying or selling a car) into a gratifying experience. So, when Shift’s first-generation payment collection processes threatened the integrity of its three guiding principles—convenience, value, and trust—the Shift executive team turned to Plaid to help the company regain its edge. The paper chase Founded in San Francisco and currently operating in California, Shift is a 24/7, digital marketplace and end-to-end car concierge service with a trusted advisor

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