How two social entrepreneurs use Plaid to foster financially healthy communities In a country as diverse as the United States, there’s no one-size-fits-all pathway to financial stability, but the mainstream system has long assumed the opposite, leaving low-to-middle-income and immigrant Americans who struggle to manage cash flow, put away savings, or build good credit without the means to get ahead. In response, veteran social entrepreneurs Samir Goel and Abbey Wemimo founded Esusu, a disruptive fintech company that uses Plaid to digitize accessibility in service of marginalized populations. Cooperation makes it happen Modeled after traditional cooperative savings and lending practices common to certain African, Caribbean, Latin American, and Asian cultures, Esusu’s primary servi

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