Nanigans | Request a demo at nanigans.com 1 THE STORY IMMERSIVE MOBILE GAMES MyTona is a gaming company based in Yakutsk, Siberia that develops quest-based mobile games. Seekers Notes, a recently launched game from the studio, is among the top 10 highest-grossing iPad games in the US, Canada, UK and Europe. THE GOAL SEEKING MORE BANG FOR THE BUCK The gaming company wanted to scale up its advertising efforts and surpass previously established goals for return on ad spend by using Facebook’s value optimization tool. The gaming company worked with Facebook Marketing Partner Nanigans to run large-scale campaigns for a new puzzle-based mobile game, achieving a 20% higher return on ad spend than on previous campaigns. “User acquisition for gaming applications is time-sensitive and ver

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