Seventh Generation: Aspirations & Targets Seventh Generation started a consumer revolution to nurture the health of the next seven generations thirty years ago. Since then, the mission-driven company has introduced non- toxic cleaning and home care products to tens of millions of consumers. Today, the company continues to transform the industry through sustainability-driven innovation in ingredient transparency, circular packaging, and plant-based and chlorine-free products. Pure Strategies’ partnership with Seventh Generation began in 2001. Our work together includes strategic advice, advancing product and supply chain sustainability, and tracking and reporting performance. Pure Strategies has also written the company’s award-winning corporate consciousness reports. When Seventh Generati

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