Rockline Industries: Ambitious goals help meet customer expectations Rockline Industries is the largest supplier of coffee filters and private label baby wipes in North America. When high-profile customers like Walmart, Starbucks and Seventh Generation, began requesting sustainability data and improvements, the family-owned, private-label manufacturer needed to get ahead of the curve. Through consultations with senior executives and analyses of stakeholder needs, Pure Strategies helped Rockline craft a sustainability strategy that built on a long-standing commitment to integrity and focused on reducing costs across the value chain, improving environmental performance, and communicating efforts to stakeholders. Implementing the Strategy Pure Strategies advised Rockline on best practices f

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