Case Study
A Systematic Approach Targets Next-Generation Drugs
www.kepner-tregoe.com Copyright © 2014 Kepner-Tregoe, Inc. All Rights Reserved. KL618.b 700-10-P325708 When a leader in the discovery, development, and commercialization of new medicines wanted to improve the success of product development, Kepner-Tregoe (KT) helped focus their efforts. The company leadership wanted to act more strategically, optimize processes for the identification of new ideas, and refine the way new product projects were