ServiceNow Executes a Critical Marketing Strategy with LinkedIn Business Manager Location: Santa Clara, CA | No. of Employees: 17,000 Industry: Software Development Challenge Implementing a Best in Class Brand and Demand Strategy • Global software leader ServiceNow offers solutions that enable enterprise organizations to digitize their businesses and deliver next-generation experiences with the Now Platform. • ServiceNow identified positive outcomes from the overlap between brand and demand audiences, with brand campaigns driving increased engagement in demand campaigns. • The cross-functional Brand and Digital Activation teams at ServiceNow developed a shared strategy aimed at a more refined and consistent audience alignment that required a high level of collabora

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