Serious Sport is the UK’s number one personalized sports clothing company. Their philosophy is to offer quality garments, backed by unrivaled service, at competitive prices. They work with sports clubs across the UK providing personalized, branded apparel to their players, all delivered within five days. The Challenge The success of this program depended on coordinating disparate pieces of information Serious Sport held about their customers. This included identifying which products to recommend from their extensive catalog, removing those already purchased, then prioritizing from other available products taking into account stock levels, price and availability. The Solution Serious Sport worked with the Upland Adestra’s Professional Services Team to bring the necessary data togeth

Join for free to read