SELGROS Saves Distribution Costs for Advertising Materials · Substantial savings in advertising costs with unchanged revenues · Quick return on investment Customer Country Germany Vertical Wholesale Solution Customer Targeting “We were convinced by the professional expertise and knowledge of the employees. Still, Blue Yonder first had to prove that the solution would work in practice, and they did that.” Holger Penndorf COO, SELGROS Cash & Carry Case StudyBusiness Challenges Every two weeks, SELGROS would mail up to one million brochures to its customers. Deciding which customer should receive a catalog was a manual process using segmentation and decision trees. This created a significant drain on the company’s time and resources. As there was also no capacity to c

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