Case Study

Selfridges Co. Window Displays

Selfridges Co. Window Displays

Pages 2 Pages

Client name Selfridges Co. Project name Project Ocean Year 2011 The window displays included a swimming panda, the prow of a galleon and five sea horses on a carousel. Solution Working from a computer generated visual of each window; we initially had to work out the necessary dimensions of each model, the right materials to use and the structure, bearing in mind that the access to each window is extremely limited and thus anything bigger than a standard door needs to able to be dismantled. We sourced materials and props from as far and wide as China, the USA, South Africa, and Indonesia. We sculpted a master and made a fiberglass tool for a large scale sea horse enabling us to reproduce another five in a cost effective manner. We then attached the sea horses to a m

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