Experiential sound design and sonic branding company Condiment Junkie teamed up with world famous department store Selfridges to create a revolutionary window display for its 2011 Christmas season. Using Feonic F1.3 audio drivers, Condiment Junkie turned the run of Selfridges’ Oxford Street windows into an enchanting and oversized music box, playing re-engineered carols. From a Selfridges brief, using the purity of white and the everlasting appeal of Christmas carols as creative guidelines to fit the objective, Condiment Junkie created a totally bespoke, standard-breaking system. Customers are encouraged to play around with the window as a music box to their heart’s content. The tunes, all created by Condiment Junkie, are sometimes based on well-know Christmas carols, sometime

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