Self-service order entry improves account penetration and sales case study: cpg brand and multichannel b2b sales AltaResources.com© Alta Resources. All rights reserved. Executive Summary Program Overview A humble beginning between two entrepreneurs nearly two centuries ago has resulted in one of the largest consumer-packaged-goods (CPG) companies in the world. As it has risen in stature and success, the company has ridden the coattails of chang

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