Case Study

Self-Service E-Store Solves Manufacturer's Parts-Direct Challenges

Self-Service E-Store Solves Manufacturer's Parts-Direct Challenges

Pages 11 Pages

Self-service E-store Solves Manufacturer’s Parts-direct Challenges case study: direct-to-consumer e-commerce AltaResources.com© Alta Resources. All rights reserved. The Challenge A leading durable-goods manufacturer offered a product portfolio that included high- quality windows and doors, as well as the service parts (aka replacement parts) and accessories necessary for aftermarket repairs and maintenance. In January 2010, the company awarded

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