Selco was faced with a business challenge: how to better understand and engage with its customers when it came to purchasing behaviors
Selco was faced with a business challenge: how to better understand and engage with its customers when it came to purchasing behaviors
2 PagesSummary Challenges • Understand customers • Improve retention • Purchasing behaviors Keys to success Customer since September 2017 • Augmented Retention application to identify customers likely to stop using Selco • Upsell & Cross-sell to help understand customers and their purchasing behaviors Results • Reduced customer churn • Upsell & Cross-sell helping to put customers first Selco’s business challenge Building materials supplier Selco has been meeting the needs of tradespeople since 1895. They have 67 branches across the UK serving hundreds of thousands of customers who trust them to provide quality building products at competitive prices. Selco’s Marketing team was faced with a business challenge: how to better understand and engage with
