See, Think, Do... Ultimaker builds the ultimate lead qualification machine on LinkedIn 13.3% 4X
See, Think, Do... Ultimaker builds the ultimate lead qualification machine on LinkedIn 13.3% 4X
2 PagesTaking a three-phase approach to the purchase funnel has enabled the 3D printing company to halve the cost of qualified leads, deliver 4x its target lead volume, and transform its conversion rate to sales opportunities. Challenge Solution • LinkedIn interest and industry targeting to reach SMBs with a likely interest in 3D printing • Job function targeting to engage engineers within those businesses, and equip them to make the case for investment • Three-phase content, building initial awareness through blog posts and white papers on 3D printing applications • Retargeting with ROI-focused content to help overcome barriers to purchase • Mix of formats including Video Ads, Sponsored Content and Carousel Ads • Look-alike audiences to scale the consideration phase Results
