1 See more possibilities. Seize more opportunities. Your guide to advanced analytics and machine learning for hybrid cloud2 INTRODUCTION Have we put the “big” in big data yet? The world is fast becoming a data-driven place with big data promising huge advances in our ability to make decisions and predict outcomes. The trouble is that right now, big data is generally only using a tiny part of its true potential. With IDC predicting that by 2020, 30 billion connected devices will provide 440 times more data than there was in 2006, data growth isn’t the problem. The problem is actually using that vast ocean of data. Currently, only 50% of structured data is used in decision-making. And even worse, according to the Harvard Business Review only 1% of unstructured data is used. Imagine

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