Search insight boosts social performance “We hired Builtvisible to provide us with expert knowledge around content marketing. Specifically, we wanted to accelerate our keyword research to find new, uncontested content opportunities that would help us meet ourcompany objectives of driving reach. ” Simon Swan Head of Digital Marketing at Met Office The Challenge Facing increasingly stiff competition around weather-based search results, Met Office – the UK’s national weather service – needed a complete strategy refresh to organically grow their digital presence and visibility. In short, they wanted to reach a wider audience. The Solution We undertook an in-depth social research project to analyse the client’s audience and understand their interests. This in turn allowed us to identify the int

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