Building a strong partnership FRHI Hotels & Resorts is recognised as one of the world’s most luxurious hotel groups, offering memorable experiences and impeccable service through its three leading brands: Fairmont, Swissôtel and Raffles. Having successfully held the SEO account for Swissôtel since 2012, Builtvisiblewere awarded the global SEO account for FRHI Hotels & Resorts in January 2015 with the goal of increasing both coverage and hotel bookings via organic search. The Challenge Our objective has not solely been to gain brand exposure, but to drive relevant referral traffic, increase bookings, and build high-value links to the domain for increased SEO performance. The Solution Working closely with FRHI’s internal marketing team, we researched, produced, and promoted a series of conte

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