Case Study

Scotts Miracle-Gro Improves Customer Service and Achieves Annual Supply Chain Savings

Scotts Miracle-Gro Improves Customer Service and Achieves Annual Supply Chain Savings

Pages 4 Pages

ScottsMiracle-Gro Improves Customer Service and Achieves Annual Supply Chain Savings The 1995 merger of Scotts — the leading lawn care brand — with Miracle- Gro — the leading gardening brand — to create The Scotts Miracle-Gro Company marked a major historical milestone for the company originally founded in 1868 by O.M. Scott. However, for several years following the merger, the combined company operated with multiple customer invoices, multiple sales forces calling on the same customers, multiple supply chain designs, and multiple technology platforms. These factors resulted in low productivity and hampered customer service, making effective execution of the company’s primary selling season extremely difficult. ScottsMiracle-Gro realized it needed to evolve in order to address th

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