CLIENT SUCCESS STORIES Scandinavian Tobacco Group (STG) partners with IRI-Aztec for category leadership Leading Fire Needs brand gains cutting edge insights Jag Sampath Product Manager September 2014 CLIENT SUCCESS STORIES STG partners with IRI-Aztec for category leadership Leading Fire Needs brand gains cutting edge insights 2 Channel Grocery, Petrol & Convenience, Objective Facing ongoing pressure from Private Label and glo

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