Overview Bidtellect is a leading native advertising technology and solutions company. The company’s real-time bidding (RTB) platform facilitates the buying, selling, and delivery of native ads across the web. Using Cloudera Enterprise, Bidtellect helps its clients optimize their advertising investments, with speed and scalability to support billions of transactions daily. Impact By moving to Cloudera Enterprise, Bidtellect can optimize bidding models, which directly leads to increased profitability and customer retention. “In the native advertising market, coming in second place equals a loss of business,” said Jeremy Kayne, CTO, Bidtellect. “Cloudera is arming us with the tools to help us deliver the best return on our clients’ advertising investments, with speed and at scale. We ca

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