Putting Apache Hadoop to Work for your Organization Embracing the “New Normal” of Big Data with Cloudera Enterprise2Introduction 4 Industry Challenges for Analytics, and the New Normal of Business Intelligence Architectures 5 Capgemini’s Recommended Reference Architecture 8 Why Cloudera? 10 How to Make Big Data Work for Your Organization 12 Summary 15 Table of Contents 3 the way we see it BIMRapid growth of the digital ecosystem continues to challenge an organization’s ability to balance the introduction of new technology for data management methods and leveraging existing infrastructure effectively. The concept of big data is changing the conversation on how organizations will manage the variety, velocity, and volumes of data (the 3 Vs). Moreover, it’s forcing technologists an

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