Steve Weston, CIO at Hays PLC, emphasized needing beyond a strong CMS—a platform for custom customer touchpoints, frameworks for digital goals, and root/branch CX review surpassing multi-site replacements. Challenges encompassed time-to-market, fresh/flexible/consistent front-ends, multilingual support, and scaling. Results included rapid time-to-market with 75 sites in 31 countries over 12/18 months in two phases, reduced IT reliance via OOTB tools for marketing forms/user journeys, OOTB success meeting primary goals, and a business platform foundation. The Liferay software helped accelerate global deployments, empower marketing autonomy, ensure multilingual scalability, and deliver CX transformations.

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