HanseMerkur, a Hamburg-based insurance group with over 130 years in private health insurance—Germany's third-largest travel insurer—offers life, casualty, property, accident, and motor coverage, posting 671 million EUR in gross premiums and a 3 billion EUR investment portfolio. The challenge centered on dramatically enhancing web presence and expanding online info for prospects via mixed HTML/graphics/PDF marketing content, with interactive visitor engagement. The Liferay software helped build a dynamic portal, boost online accessibility/interactivity, and elevate digital customer reach.

Join for free to read