Run Simple demonstrations across the Middle East Client: SAP Client: SAP Agency: Spellbound Events Agency: Spellbound Events German-based software corporation SAP helps organisations ght the damaging eects of complexity, generate new opportunities for innovation and growth, and stay ahead of the competition. With the IoT and smart tech market growing rapidly in the Middle East, SAP wanted to take their high-tech equipment to customers across MENA. SAP RoadshowThe Result Designed in partnership with Dubai-based agency Spellbound, we created the 'Run Simple Tour' - an experience tailored to the Middle Eastern market. With zones for live product demonstrations, meetingareas and presentation spaces, the SAP experts were able to showcase their products to customers, partners, prospects an

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