CASE STUDY SAN DIEGO2 SAN DIEGO TOURISM AUTHORITY Campaign: Online Travel Agency Strategy – Kids Free 2014 Client: San Diego Tourism Authority Opportunity Funded by the Tourism Marketing District (TMD), an in-bound traveler supported assessment, the goal was to develop San Diego Tourism Authority’s (SDTA) Online Travel Agency (OTA) strategy, which would drive room nights, revenue and average daily rate for TMD-participating hotels, and shift share from other competing destinations increasing overall market share and destination ranking year-over-year. Objectives • Drive room night and revenue production, as well as average daily rate, increasing YOY performance. • Make San Diego top of mind while shopping for competing destinations to shift share and increase market share and dest

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