Samunnati, an agri-fintech company based in Chennai, empowers smallholder farmers and agri-enterprises with customized financial solutions, market linkage, and advisory services. Since 2014, Samunnati has reached over 800 farmer producer organizations (FPOs) and 1,500 agricultural enterprises, impacting 4 million farmers across 20 Indian states. To address hiring challenges for hybrid roles, Samunnati leveraged LinkedIn Recruiter and LinkedIn Learning. With a 36% InMail acceptance rate and 67% repeat learners, Samunnati reduced its attrition rate to single digits while promoting employee growth and retention through tailored learning paths and recognition initiatives.

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